Commendations and Testimonial from Satisfied Clients Can Lead to Referrals

An important part of marketing your business, is to seek commendations from clients. This is especially important when working via the internet (your website) as many viewers will not know you and will have to depend on your photo and testimonials to build their confidence in you and your business. Positive feedback from satisfied clients (when in the form of written words) can be used as a commendation (if suitable). You certainly have an opportunity to ask for a testimonial. Even a spoken commendation is good if you write down what is said and ask permission to use it on your website. It would be the correct thing to do, in this circumstance, to email a copy of what you have written and ask the client if he/she agrees that your interpretation is correct. Just keep in mind that because […]

Why Build Your Own Website

These days you can find a number of software packages that enable you to build your own website and blog. Perhaps the best and cheapest (it is free) is WordPress. If you decide to use this software, you should use a theme that is responsive and can be opened by mobile iPhones, iPads and iPods. There are even more theme choices available that you can purchase through WordPress. WordPress has a wide range of automated plugins that can do most of what you need. It can be set up as a blog (allowing comments from viewers) or as separate pages (more like a traditional website). My website, IT Solutions and Marketing was set up with individual pages in WordPress. It is a good idea to research other websites (before deciding on your own design) to see which ones you would […]

You Can Have a Successful Online Business

You will have a business that either sells a product or provides a service and you may be wondering if you can successfully run your business online. More and more businesses are being successfully run online and if you decide it would not work for your business, then it is probably your own mindset that is stopping you. Your concerns will include not having the skills to enable you to do this, or perhaps you simply believe that it is not feasible for your type of business to sell online. Obviously you would have to be prepared to learn new skills, so that you can take advantage of the many new opportunities that present themselves. The skills are not that difficult to learn but you must be prepared to spend time (as you do for other parts of your business) […]

Do You Have a Flashlight on Your Mobile Phone?

The company ‘SnoopWall’ has just discovered that the top 10 companies that provide you with an App for a flashlight (to go on your mobile phones (smart phones, iPads, iPods)), is in fact spying on you. These malicious Apps (known as Malware) check such things as your geo location, they access your contact lists and can hack into your bank details if you use online banking. If you find NFC (Near Field Communications), in your device settings – disable it!  If you have Bluetooth on your phone, disable it (except for when you are in the car using it); these are known method for hacking your information. Once you have disabled the flashlight App, take your phone back to the store where you purchased it and have it factory reset. This, of course, will wipe all your data – so […]

What Makes a Successful Entrepreneur?

The first thing that differentiates an entrepreneur from other business people, is their desire to be high achievers. When faced with an opportunity they are more likely to say ‘YES’ then ask themselves ‘HOW’. Other business operators are more likely to evaluate more carefully if they should (or could) take up the opportunity being offered; then they are more likely to say why they shouldn’t (couldn’t) take it on. If you are running a business, whether it is a service or a product, you are likely to do so because you are competent in what you are doing – probably because of years of experience doing the same things as you did when you were an employee. It is not long before you have to take on the role of a manager. All these roles are important when running a […]

Fear and Failure or Positivity and Success

Every business owner, at one time or other, is afraid that they have made the wrong decision or that a specific situation will be there downfall. Even though this is bound to happen to you, it is how you handle the situation that makes all the difference between you coping or collapsing. If you allow your negativity to build, you will experience confusion and ultimately chaos. This is the point when your business may collapse. You must become consciously aware of just what is possible for you if you manage the situation with a positive outlook. This awareness can lead to you being proactive and you can then treat the fear you are experiencing with clear thinking and a heightened awareness. Once you can focus on the possible positive results, you are likely to avoid the sense of failure and […]