Marketing - IT Solutions And Marketing

Responsive Design to Bring Your Website Into The Modern Era

December 23, 2014November 2, 2022 VenWebsites

I have had a number of folk ask me just what ‘responsive design’ of a website is. It is simple really; it just means that your website can be clearly viewed by mobile devices such as mobile smart phone, tablets etc. The responsive design allows the pages of your website to be re-formatted slightly to fit the size of the mobile devices and to be viewed sideways if required. My ‘IT Solutions and Marketing’ site has been responsive designed. It was not difficult to do, as I chose software to build my site on that will do this designing automatically. And what is even better, it was free! If your website is not responsive designed, it may still be opened by mobile devices, but you may only be able to see a zoomed up version of your actual website pages. […]

Is Pay Per Click an Effective Way to do Business Online?

December 21, 2014November 2, 2022 VenMarketing

Many people use Pay Per Click (PPC) very successfully; others lose a lot of money using PPC. There are many ways to Market your products and services online, but Binh An Nguyen’s personal favourite is PPC because of its speed and flexibility. PPC is used via search engines, advertising networks, and content sites. Advertisers pay their host only when their ad is clicked on. The biggest traffic broker in PPC is Google Adwords. When you search for a particular term on Google, there are two sets of results returned; organic search listings, and the ‘Sponsored Links’. One of the main reasons why the PPC model is used over other Internet Marketing models e.g. Search Engine Optimisation (SEO), is because you can literally set up a campaign in PPC and start seeing traffic and results in a matter of minutes. The […]

Commendations and Testimonial from Satisfied Clients Can Lead to Referrals

December 11, 2014November 3, 2022 VenMarketing

An important part of marketing your business, is to seek commendations from clients. This is especially important when working via the internet (your website) as many viewers will not know you and will have to depend on your photo and testimonials to build their confidence in you and your business. Positive feedback from satisfied clients (when in the form of written words) can be used as a commendation (if suitable). You certainly have an opportunity to ask for a testimonial. Even a spoken commendation is good if you write down what is said and ask permission to use it on your website. It would be the correct thing to do, in this circumstance, to email a copy of what you have written and ask the client if he/she agrees that your interpretation is correct. Just keep in mind that because […]

Why Build Your Own Website

December 4, 2014October 29, 2023 VenWebsites

These days you can find a number of software packages that enable you to build your own website and blog. Perhaps the best and cheapest (it is free) is WordPress. If you decide to use this software, you should use a theme that is responsive and can be opened by mobile iPhones, iPads and iPods. There are even more theme choices available that you can purchase through WordPress. WordPress has a wide range of automated plugins that can do most of what you need. It can be set up as a blog (allowing comments from viewers) or as separate pages (more like a traditional website). My website, IT Solutions and Marketing was set up with individual pages in WordPress. It is a good idea to research other websites (before deciding on your own design) to see which ones you would […]

Using Emails to Market and Promote Your Business

November 11, 2014November 2, 2022 VenEmail Marketing

We are all sick to death of receiving dozens (and in some cases hundreds) of junk emails that we have not requested for product or services that we do not want. Nevertheless, emails are a very important tool when promoting and marketing your business, particularly to those you know. There are some essential points that you need to cover when using emails. First of all, make sure that you have a well-designed signature that includes your logo, phone number and websites. Perhaps add a slogan as well; but DO NOT add a ton of information that the recipient does not want to read. Always address your email to the actual individual you are sending it to. If you want to send out a similar email to a group of contacts, send it out via the BCC so that everyone does […]